What we're building, and what we've shipped.
Go-to-market engines, agent systems, AI search programs and the products that came out of them. Every result here is real; client names appear only where the work is already public.
Novuz: the go-to-market engine, built from zero
Fractional Chief Revenue Officer
Novuz solves a problem every data leader knows: moving data is cheap, but rewriting the logic buried in stored procedures, SSIS packages and BTEQ scripts is where migrations stall. Novuz converts that logic deterministically, with a reconciliation report proving each object matches.
Working with founders Deb Dhar and Ted Ghose.
novuz.comWhat we're building
- Positioning, pricing and the year-one go-to-market plan
- A new website with a scorecard and assessment funnel
- An AI search program with VISIBLD and Citabld
- HubSpot, demand gen and the partner motion with Databricks and systems integrators
- A command center for the founders, and Claude agents running signal to action
Results get published here once they're real and Novuz has approved them.
23 years
of exams the system was designed around
Workers' compensation medicine
The Designated Doctor Agentic System
A Texas designated doctor practice
A designated doctor with 23 years in Texas workers' comp wanted his exam and report workflow off consumer AI tools and onto a system he owns. We built that system around his practice, and built his revenue engine in parallel with it.
Read the build8 agents
across four back-office jobs
Fund operations
An eight-agent back office
A private investment firm
Eight agents cover the firm's back office: capital calls, premium management, investor communications and tax deliverables. They work from a custom live operating ledger, and QuickBooks Desktop stays the book of record.
Read the build400 to 550
anglers a season
Hospitality
An operations system for a fishing lodge
A bass-fishing lodge in Mexico and its booking company
A lodge that hosts 400 to 550 anglers a season, run by a small team across the US and Mexico. The operations system is built around the people guests already know, with rules the team wrote themselves. The revenue engine is being built out now.
Read the build163
passing evaluations
Financial education
A production-ready agent with 163 passing evals
An investment education company
An agent built around the client's compounding method, delivered as a full production-ready codebase with 163 passing evaluations.
RoyaltyCopilot
Music
Royalty recovery for independent artists
A platform that helps independent artists find and recover the music royalties they're owed. Maxworthy built it with the founders, from the first version of the product.
54 → 68
VISIBLD score in 17 days
Music software
Musio: AI search score from 54 to 68 in 17 days
Musio by Cinesamples
Musio's co-founder thought its AI visibility was covered. The first VISIBLD audit scored it 54 out of 100. Seventeen days later, after working through the findings, it scored 68.
Read the build100+
companies audited
AI search
100+ companies audited for AI search
VISIBLD
VISIBLD has audited more than 100 companies, from cybersecurity and semiconductor firms to software and consumer brands, plus personal-brand audits for founders and public figures.
See the product5 runs
per program
AI search content
Five-run content programs
Citabld
Citabld's five-run method maps the questions buyers ask AI in a category, then builds the content that gets cited. It has run for AI services firms, B2B software, travel and consumer brands.
See the productEvery product started as a client's problem.
When the same problem showed up in more than one engagement, we built the tool once and kept using it. Some are live, one was sold, and some still run inside client work.
Read the Maxworthy story- VISIBLDLiveAI search visibility: measures how AI assistants describe a company, then fixes it.
- CitabldLiveThe content engine inside VISIBLD: maps buyer questions and writes what AI cites.
- Maxworthy AgentsLiveCustom agent systems for operations teams, starting with Max, a free scoping agent that writes your blueprint.
- SettlementDemand.aiBuilt and exitedDrafted settlement demands for personal injury attorneys. Built alongside PI firms, then exited.
- SIB AIBuiltReal-time press and narrative intelligence: 12 commercial signal categories and a six-dimension ranking engine.
- BrandVitalsBuiltA forensic brand-intelligence audit with six-pillar scoring and reproducibility testing.
- FinLit AdventuresBuiltA financial literacy game for kids, built for a children's education platform in the Middle East.
- GTM IPAvailableThe methodology for building differentiators behind the GTM Engine.
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No account team and no hand-off to a junior analyst. A 30-minute review with the consultant who builds your engine. Not ready yet? Get your score first.