Playbook
How to build a go-to-market engine. In plain words.
The method behind the GTM Engine, written so you can use it with or without us. Every article starts with the short answer.
GTM EngineWhat is a forward deployed consultant?A forward deployed consultant works inside your team, makes specific calls, builds the work with you and stays until your people can run it. How it differs from research firms, management consultancies, agencies and fractional executives.→ read itGTM EngineWhat is a GTM engine?A GTM engine is a go-to-market system with Claude in the middle: a knowledge base, your own connected stack, and plays that turn buying signals into actions people approve. What it includes, how it works and how it's built.→ read itGTM EngineRevenue per head: what it is and how AI moves itRevenue per head is annual revenue divided by full-time headcount. How to calculate it, why it's the clearest test of whether AI is working, and where a GTM engine moves it.→ read itAI Go-to-MarketAI Go-to-Market StrategyHow B2B teams rebuild revenue architecture around AI, LLMs and agents: states not stages, and signal-to-action loops.→ read itAI SalesAI Sales StrategyHow B2B sales teams sell to AI-informed buyers, and where agents fit in the sales process.→ read it
Try it on your own business
Where does your go-to-market stand today?
Twelve questions, three minutes, a score out of 100 and your three biggest gaps.
Get your GTM Engine scoreTalk to the person who builds it
No account team and no hand-off to a junior analyst. A 30-minute review with the consultant who builds your engine. Not ready yet? Get your score first.