Question 1

What is Maxworthy Consulting?

Accepted Answer

Maxworthy Consulting builds AI-run go-to-market engines for B2B companies. A Forward Deployed Consultant builds the GTM Engine inside the client's team in 12 weeks, with Claude connected to the tools the client already runs: knowledge base, CRM, research, email, website, AI search, social and approvals. Maxworthy also builds VISIBLD, Citabld and Maxworthy Agents, and builds custom agent systems for operations teams.

Question 2

What is the GTM Engine?

Accepted Answer

The GTM Engine is a go-to-market system with Claude in the middle. It reads a knowledge base about the business, connects to the client's own tools (Google Workspace or Microsoft 365, a CRM such as HubSpot, Salesforce or Dynamics 365, research and outreach tools, Slack or Teams, the website, VISIBLD and social), and turns buying signals into researched, drafted actions that people approve. It is built in five phases over 12 weeks, with a gate at the end of each, then handed to an owner on the client's team.

Question 3

What does 'forward deployed consultant' mean?

Accepted Answer

A forward deployed consultant is a senior practitioner embedded inside your operating environment. They bring cross-market pattern knowledge, prescribe a specific decision for your specific situation, stay through implementation, and are accountable for the business outcome — not just the recommendation.

Question 4

How is a Forward Deployed Consultant different from a traditional consulting firm?

Accepted Answer

Research firms like Gartner and Forrester deliver the pattern. Management consulting firms like Accenture and BCG deliver the plan. The Forward Deployed Consultant makes the call for your specific situation and stays until the business outcome is achieved and your team can sustain it without them.

Question 5

How is a Maxworthy engagement priced?

Accepted Answer

Engagements run eight to sixteen weeks per outcome with a fixed fee tied to a defined business outcome. Maxworthy never bills a day rate; a meaningful portion of the fee is tied to the outcome measure agreed at the start.

Question 6

What areas does Maxworthy Consulting cover?

Accepted Answer

Four connected areas: AI Sales, AI Go-to-Market (GTM), AI Marketing, and Product & Product-Market Fit.

Question 7

What products does Maxworthy Consulting ship?

Accepted Answer

Four products: VISIBLD audits how AI search engines represent your brand; Citabld builds content that gets your brand cited in AI answers; Maxworthy Agents deploys custom agentic AI systems for back-office work; and GTM IP is a revenue architecture framework for AI-era go-to-market.