The GTM Engine. Built inside your team in 12 weeks.
A go-to-market engine with Claude in the middle. It knows your business, connects to every revenue tool, and turns buying signals into actions your people approve. We build it with you, switch it on, and hand it over.
A proven product. No engine around it yet.
- B2B companies with paying customers and results you can point to
- Founder-led sales that need to scale without hiring a big team
- Little or no repeatable go-to-market motion yet
- Leaders willing to connect their systems and give an hour a week to approvals and review
We'll tell you on the first call.
- No product-market fit yet. The engine amplifies demand that exists; it can't invent it.
- A team unwilling to let Claude see its data or connect its tools
- Anyone looking for a strategy deck rather than a working system
Signal in. Approved action out. Logged every time.
- A buying signal fires: a pricing page visit, a new executive, a renewal coming up.
- Claude checks it's a fit, researches the account and finds the right proof.
- It drafts the message in your voice and posts it to your team chat, Slack or Teams.
- A person approves, edits or rejects it, then sends.
- Your CRM logs the signal, the play and the result, and the weekly review tunes it.
Step 1 of 7
A target account visits your pricing page
- A target account visits your pricing page
- Claude researches the account in Clay
- It checks your knowledge base in Google Drive for the right proof
- It drafts the email in your voice
- The draft lands in Slack for approval
- Your rep approves it and it goes out from their own inbox
- HubSpot logs the signal, the play and the result
Five phases. A gate at the end of each.
Diagnose
Interviews with your team and customers, won and lost deal analysis, a stack audit and an AI search baseline.
Prescribe
Positioning, the knowledge base Claude reads, the architecture, and the first plays designed on paper.
Deploy
Every tool connected to Claude, the plays built and tested, the website rebuilt, and the demand engine set up.
Instrument
Dashboard and weekly report, rep training, a shadow week, then a live week, then widening to more plays.
Transfer
Handover pack, owner training, and access moved fully to your team.
Six workstreams, all in your accounts.
Every tool, file, skill and agent lives in accounts you own. We leave nothing behind that only we can run.
Research and positioning
The evidence base: who buys, why they buy, what makes you different, and the message that follows from it.
What's insideKnowledge base and agents
The knowledge base Claude reads before every task, plus the skills and scheduled work built on top of it.
What's insideWebsite and AI search
A website that says who it's for, what it does and why it wins, built to be found and cited by AI assistants.
What's insideFunnel and CRM
Your CRM turned into a real system of record: lead states, scoring, routing, workflows and reporting that run without handoffs.
What's insideDemand gen and content
The always-on demand motion: target accounts, buying signals, sequences, campaigns and the sales assets behind them.
What's insideOperating rhythm and handover
The operating cadence and handover that make the engine run without us, owned by someone on your team.
What's insideA fixed fee, paid as each gate is passed.
Step 1
Engine review
30 minutes, free
We look at your score, your stack and your pipeline together. You leave with a straight answer on whether an engine fits, and what it would take.
Step 2
GTM Engine Diagnostic
Two weeks, fixed fee
Phase 1 on its own: interviews, deal analysis, stack audit and AI search baseline, ending in a readout and a signed build plan you can run with or without us.
Step 3
GTM Engine Build
Twelve weeks, fixed fee
All five phases, all five gates, every deliverable. Then the engine is yours, run by your owner, with the option to keep us on as fractional CRO.
Priced per engagement, never by the day. The diagnostic is credited against the build if you go ahead. Book a review and you'll have a number for your situation within a week.
Our own products, where the engine needs them
Before you book
What is a GTM engine?+
A go-to-market system with Claude in the middle. It reads a knowledge base about your business, connects to your CRM, research, email, website, AI search, social and approval tools, and turns buying signals into researched, drafted actions that people approve.
How long does a build take?+
Twelve weeks for a typical build, across five phases with a gate at the end of each. A small, clean company can be done in eight; a messy CRM or a partner programme can stretch it to sixteen.
How is it priced?+
A fixed fee, set per engagement and billed as each gate is passed. Never a day rate. Most clients start with the two-week diagnostic, which is credited against the build.
Which tools do we need?+
Claude on a team plan, plus the tools you already run, as long as they connect to Claude. That usually means Google Workspace or Microsoft 365, a CRM such as HubSpot, Salesforce or Dynamics 365, Slack or Teams, a research tool such as Clay or ZoomInfo, your website and a social tool. We keep what connects and tell you what to cut.
Do we have to switch to HubSpot or Google?+
No. The engine is built on your stack, whether that's Google or Microsoft, HubSpot, Salesforce or Dynamics 365. In the diagnostic we test that each tool connects to Claude well enough for its job. If you have no CRM, choosing and setting one up is part of the build.
What happens after 12 weeks?+
Your engine owner runs it, using the weekly review, the dashboard and the playbook we hand over. You can keep us on as fractional CRO or engine operator, but you don't have to.
Talk to the person who builds it
No account team and no hand-off to a junior analyst. A 30-minute review with the consultant who builds your engine. Not ready yet? Get your score first.