What gets built. Six workstreams.
An overview of what a full GTM Engine build produces, and what you own when we leave. The full deliverable list, with the pass test for each item, is shared in the diagnostic.
Research and positioning
The evidence base: who buys, why they buy, what makes you different, and the message that follows from it.
You get
- ICP and buyer personas
- Positioning and messaging
- Signed build plan
Knowledge base and agents
The knowledge base Claude reads before every task, plus the skills and scheduled work built on top of it.
You get
- Knowledge base
- Claude project and skills
- Scheduled tasks
Website and AI search
A website that says who it's for, what it does and why it wins, built to be found and cited by AI assistants.
You get
- Rebuilt website
- AI search fix list
- First content batch
Funnel and CRM
Your CRM turned into a real system of record: lead states, scoring, routing, workflows and reporting that run without handoffs.
You get
- Account states and scoring
- CRM workflows
- Live dashboard
Demand gen and content
The always-on demand motion: target accounts, buying signals, sequences, campaigns and the sales assets behind them.
You get
- Signal library and plays
- Outbound sequences
- 90-day campaign calendar
Operating rhythm and handover
The operating cadence and handover that make the engine run without us, owned by someone on your team.
You get
- Weekly review and report
- Rep and owner training
- Handover pack
Every deliverable has a written pass test. The full list is shared in the diagnostic, so you know exactly what "done" means before the build starts.
Want to know which of these you already have?
Your GTM Engine score shows your strongest and weakest areas in three minutes. Or book a 30-minute review and we'll go through it together.