What is Maxworthy Consulting?

Maxworthy Consulting builds AI-run go-to-market engines for B2B companies. A Forward Deployed Consultant builds the GTM Engine inside the client's team in 12 weeks, with Claude connected to the tools the client already runs: knowledge base, CRM, research, email, website, AI search, social and approvals. Maxworthy also builds VISIBLD, Citabld and Maxworthy Agents, and builds custom agent systems for operations teams.

What is the GTM Engine?

The GTM Engine is a go-to-market system with Claude in the middle. It reads a knowledge base about the business, connects to the client's own tools (Google Workspace or Microsoft 365, a CRM such as HubSpot, Salesforce or Dynamics 365, research and outreach tools, Slack or Teams, the website, VISIBLD and social), and turns buying signals into researched, drafted actions that people approve. It is built in five phases over 12 weeks, with a gate at the end of each, then handed to an owner on the client's team.

What does 'forward deployed consultant' mean?

A forward deployed consultant is a senior practitioner embedded inside your operating environment. They bring cross-market pattern knowledge, prescribe a specific decision for your specific situation, stay through implementation, and are accountable for the business outcome — not just the recommendation.

How is a Forward Deployed Consultant different from a traditional consulting firm?

Research firms like Gartner and Forrester deliver the pattern. Management consulting firms like Accenture and BCG deliver the plan. The Forward Deployed Consultant makes the call for your specific situation and stays until the business outcome is achieved and your team can sustain it without them.

How is a Maxworthy engagement priced?

Engagements run eight to sixteen weeks per outcome with a fixed fee tied to a defined business outcome. Maxworthy never bills a day rate; a meaningful portion of the fee is tied to the outcome measure agreed at the start.

What areas does Maxworthy Consulting cover?

Four connected areas: AI Sales, AI Go-to-Market (GTM), AI Marketing, and Product & Product-Market Fit.

What products does Maxworthy Consulting ship?

Four products: VISIBLD audits how AI search engines represent your brand; Citabld builds content that gets your brand cited in AI answers; Maxworthy Agents deploys custom agentic AI systems for back-office work; and GTM IP is a revenue architecture framework for AI-era go-to-market.

Work

Hospitality

An operations system for a fishing lodge

A bass-fishing lodge in Mexico and its booking company

A lodge that hosts 400 to 550 anglers a season, run by a small team across the US and Mexico. The operations system is built around the people guests already know, with rules the team wrote themselves. The revenue engine is being built out now.

400 to 550

anglers a season

Built

The problem

The lodge takes up to 30 anglers at a time through a season that runs from September to June. Bookings, billing and the office run from the US; the lodge runs in Mexico.

Invoicing runs through two companies, so any money design has to reconcile across both. And the guests are loyal to the people they know, which the system must never get in the way of.

What we built

Discovery with the owner, the operations lead in Mexico and the office manager
The operations system, built from the office's own billing exports and returning-guest list
A money design that reconciles across both invoicing companies
The team's own rules, built into the system as design law
The revenue engine, now being built out on top of the operations system

Design rules

The rules the system was built to.

01.

Every surface has a human path. Guests who want the people they know can always reach them.

02.

The booking calendar stays human-built. The system mirrors it.

03.

Trip credits stay with the office, off the system.

04.

The Mexican side of the operation stays with the team on the ground.

Where it stands

The operations system is built and running. The revenue engine is being built out now, on the same foundation.

More work

23 years

of exams the system was designed around

Built

Workers' compensation medicine

The Designated Doctor Agentic System

A Texas designated doctor practice

A designated doctor with 23 years in Texas workers' comp wanted his exam and report workflow off consumer AI tools and onto a system he owns. We built that system around his practice, and built his revenue engine in parallel with it.

Read the build

8 agents

across four back-office jobs

Delivered in two phases

Fund operations

An eight-agent back office

A private investment firm

Eight agents cover the firm's back office: capital calls, premium management, investor communications and tax deliverables. They work from a custom live operating ledger, and QuickBooks Desktop stays the book of record.

Read the build

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